29th Place

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29th Place is a 169,000 square-foot retail development located on U.S. 29 across from Fashion Square Mall. [1] It was formerly known as Shopper's World Plaza until being renamed in 2013 as part of a rebranding and rehabilitation effort. [2]


Originally constructed in the 1970s, the center was purchased by the Rockville, Maryland-based company, Federal Realty Investment Trust, in 2007. In March 2012, the company announced plans to redesign many of the stores' facades as well as the arrival of new stores, such as a Stein Mart and a DSW. [3]

The site formerly housed a Whole Foods grocery story, but that became a Home Goods store. Another tenant, Ragazzi's, moved to a new development, Rivanna Plaza which was slated to open in the spring of 2012. [4]

Former tenants include Jason's Deli which opened in 2012 but closed during the pandemic of 2020 and 2021. [5] but construction has been delayed. [citation needed]

The redevelopment of Shopper's World cost $11 million. [1]


The following businesses are housed in 29th Place:[6]

  • Advance Auto Parts
  • AT&T
  • Book Room
  • Carmello's Restaurant
  • Designer Show Warehouse
  • Firehouse Subs
  • Home Goods
  • LIDL [7]
  • Marianne's Hair Salon
  • Massage Envy
  • Mattress Warehouse
  • McDonalds
  • Men's Wearhouse
  • Music & Arts Center
  • Pizza Hut
  • Red Crab Juicy Seafood
  • Regional Finance
  • Reines Jewelers
  • Staples
  • Starbucks Coffee
  • T-Mobile
  • Uplevel Martial Arts
  • Wild Birds Unlimited


Coordinates:Erioll world.svg.png 38°04′39″N 78°28′47″W / 38.077468°N 78.479816°W / 38.077468; -78.479816


  1. 1.0 1.1 Web. Stein Mart to open in Shoppers World on Oct. 25, Daily Progress Staff Reports, Daily Progress, Lee Enterprises, October 4, 2012, retrieved October 8, 2012.
  2. Web. Shoppers World gets new name in Charlottesville, Virginia Business, January 13, 2013, retrieved September 23, 2016.
  3. Web. Shoppers changes: Center to welcome Stein Mart, DSW shoes, David McNair, The Hook, March 5, 2012, retrieved July 19, 2012.
  4. Web. Commercial center on U.S. 29 gets under way, Sean Tubbs, Charlottesville Tomorrow, retrieved September 15, 2011.
  5. Web. New deli in Shoppers World moving along, Courtney Beale, Charlottesville Tomorrow, retrieved May 9, 2012.
  6. Web. 29th Place Profile, Federal Realty, Rockville, Maryland, retrieved July 15, 2021.
  7. Web. Lidl grocery store opens in 29th Place, News Article, CBS19 News, Charlottesville, Virginia, July 14, 2021, retrieved July 15, 2021.